The abundance of testing and analytics services available makes it too easy to test everything about our marketing, but have we lost sight of the fundamentals? It's the offer you make that really matters.
Social media sites and digital media are not doing your business any long term favours. Any addiction to them spells trouble for your business. Google’s recent dropping of Authorship highlights just how cavalier many tech companies are with providing real service to your business.
Tips to Successfully Promote Yourself
Some practical tips on how to write about yourself without spoiling your pants. This post will show how to avoid “We we” and its confederates Aye aye, Mimi, Hehe and Chi chi as well as the dreaded third person affectation.
One of the quickest ways to make your prospective customers throw up and leave is to say you are: “Australia’s leading expert in...” Whether you’re in real estate, marketing, training, or social media: Make the above statement and you lose all credibility with customers.
Traditional, bricks and mortar high street retailer John Lewis founded in 1864 is succeeding brilliantly online it provides a text book example for what Australian retailers need to learn about doing business.
There are many unexpected costs involved when creating an online business. Many business owners simply don’t know what they don’t know and the things they don’t know, often come with a huge financial shock attached to them.
Digital Marketing Optimization Survey presents compelling evidence of what marketers and online businesses need to do in order to succeed. Incredibly, and rather damningly it also reveals that most of them aren’t doing what’s needed and have no plans to do so.