MARK DEAN GARNER - 0411 353 693

How To Talk About Yourself Successfully

Tips to Successfully Promote Yourself Some practical tips on how to write about yourself without spoiling your pants. This post will show how to avoid “We we” and its confederates Aye aye, Mimi, Hehe and Chi chi as well as the dreaded third person affectation.

Why Being the Best is Really Bad for Your Business

One of the quickest ways to make your prospective customers throw up and leave is to say you are: “Australia’s leading expert in...” Whether you’re in real estate, marketing, training, or social media: Make the above statement and you lose all credibility with customers.

80% of all Sales Influenced by Online

One of the dangerous myths or excuses about online business is that it only accounts for less than 10% of all sales so it’s not yet a priority for many business owners and marketers.

How Much Does a Website Cost – Part 2

There are many unexpected costs involved when creating an online business. Many business owners simply don’t know what they don’t know and the things they don’t know, often come with a huge financial shock attached to them.

How Much Does Blogging Cost?

Neil Patel who writes a great blog at QuickSprout listed how much it costs him to blog every month and be successful. Over $20,000 a month might cause most of us to gulp but it begs the question: How much is your business, prepared to spend on its blogging strategy to make it actually work?

NBN Will Bypass the Web

Australia's National Broadband Network is much more than a glorified internet connection, a fact not understood by most people including business.

How Friendly URLS and Custom File Names Affect Conversion Rates

Search engine friendly urls and folder names are often overlooked when building and maintaining a website, yet they are important for many reasons. Apart from some organic search engine benefits they also help with accessibility, usability, social media sharing, marketing and conversion rates.

Testing Traps – How to Get the Most from Your Testing

9 Tips for Better Business Decisions. Too many bad decisions are being made as the result of testing. Online testing tools have made it easy for anyone to test different elements of their websites and marketing campaigns.As a result plenty of bad decisions are being made that are costing businesses lost revenue and leads.

Black vs White Type

Recently this issue of reverse type reared its head in a presentation I was doing for Perth online business owners. Some were unaware of the concept and its consequences, so here are some more facts, tests and links about it.

How to Increase Form Completion

If you really want to get more leads, newsletter signups, bookings etc from your online forms, then here's a baker's dozen of tips to increase your results.

Why Small Text Size Will Lose You Business

The average text size on most websites is costing site owners money because it's too small and hard to read. Text size (font size, type size) is one of the most over looked aspects of increasing results from your online marketing efforts.

How to Write Accessible Content – Part 2

If you don't have the right content platform, or have it set up correctly, then any accessibility improvements you want to make will be pointless. Get it wrong and you can be in for years of pain.

How to Write Accessible Content –Part 1

There are three critical reasons any business and its staff need to know how to write for the web: You can be sued if you do it wrong; it will get you more business if you do it right; It helps people find you and share your content

1 Second Delay Costs $1.68 Billion a Year

Slow site speed kills your online revenue. Latest research shows online retailers are worse than ever at understanding this simple revenue boosting concept. Amazon recently calculated that for every second delay in loading its web pages it loses $1.68 billion a year.