MARK DEAN GARNER - 0411 353 693

Content and Copywriting for Results You Can Bank

Copywriting Secrets

Learn practical copywriting tips to help you boost your results - online and offline. 100's of articles to read. No signup required.

  • Almost everybody makes the same basic mistake when writing About pages, bios or social media profiles - It’s Not About You. Learn how to create an About page that gets leads and sales.

  • Tips to Successfully Promote Yourself Some practical tips on how to write about yourself without spoiling your pants. This post will show how to avoid “We we” and its confederates Aye aye, Mimi, Hehe and Chi chi as well as the dreaded third person affectation.

  • One of the quickest ways to make your prospective customers throw up and leave is to say you are: “Australia’s leading expert in...” Whether you’re in real estate, marketing, training, or social media: Make the above statement and you lose all credibility with customers.

  • Search engine friendly urls and folder names are often overlooked when building and maintaining a website, yet they are important for many reasons. Apart from some organic search engine benefits they also help with accessibility, usability, social media sharing, marketing and conversion rates.

  • Recently this issue of reverse type reared its head in a presentation I was doing for Perth online business owners. Some were unaware of the concept and its consequences, so here are some more facts, tests and links about it.

  • The average text size on most websites is costing site owners money because it's too small and hard to read. Text size (font size, type size) is one of the most over looked aspects of increasing results from your online marketing efforts.

  • If you don't have the right content platform, or have it set up correctly, then any accessibility improvements you want to make will be pointless. Get it wrong and you can be in for years of pain.

  • There are three critical reasons any business and its staff need to know how to write for the web: You can be sued if you do it wrong; it will get you more business if you do it right; It helps people find you and share your content

  • Too much about what is written about writing for the web comes down to rigid rules that can often do more harm than good. A better approach is to take a more strategic look at your web writing and go from there.

  • People read exactly the same way online as offline. So called web copywriting gurus mistakenly say that writing for the web should be different.

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