MARK DEAN GARNER - 0411 353 693

Copywriting Secrets

How To Talk About Yourself Successfully

Tips to Successfully Promote Yourself Some practical tips on how to write about yourself without spoiling your pants. This post will show how to avoid “We we” and its confederates Aye aye, Mimi, Hehe and Chi chi as well as the dreaded third person affectation.

Why Being the Best is Really Bad for Your Business

One of the quickest ways to make your prospective customers throw up and leave is to say you are: “Australia’s leading expert in...” Whether you’re in real estate, marketing, training, or social media: Make the above statement and you lose all credibility with customers.

How Friendly URLS and Custom File Names Affect Conversion Rates

Search engine friendly urls and folder names are often overlooked when building and maintaining a website, yet they are important for many reasons. Apart from some organic search engine benefits they also help with accessibility, usability, social media sharing, marketing and conversion rates.

Black vs White Type

Recently this issue of reverse type reared its head in a presentation I was doing for Perth online business owners. Some were unaware of the concept and its consequences, so here are some more facts, tests and links about it.

Why Small Text Size Will Lose You Business

The average text size on most websites is costing site owners money because it's too small and hard to read. Text size (font size, type size) is one of the most over looked aspects of increasing results from your online marketing efforts.

How to Write Accessible Content – Part 2

If you don't have the right content platform, or have it set up correctly, then any accessibility improvements you want to make will be pointless. Get it wrong and you can be in for years of pain.

How to Write Accessible Content –Part 1

There are three critical reasons any business and its staff need to know how to write for the web: You can be sued if you do it wrong; it will get you more business if you do it right; It helps people find you and share your content

How People Read Online

People read exactly the same way online as offline. So called web copywriting gurus mistakenly say that writing for the web should be different.

Incredible India's Unique Value Proposition

A unique value can often be implied, and left to the customer's imagination to fill in the rest. And with something like India, the imagination can run rampant. But what is it about this campaign that allows it to ignore the rules and yet still succeed?