Conversion Rate Optimisation Secrets
9 Tips for Better Business Decisions. Too many bad decisions are being made as the result of testing. Online testing tools have made it easy for anyone to test different elements of their websites and marketing campaigns.As a result plenty of bad decisions are being made that are costing businesses lost revenue and leads.
Google announced that it would now be including Split Testing inside of Google Analytics and doing away with Google Website Optimizer by the end of July. The new solution is called Content Experiments and on first glance it seems a good move but a quick inspection reveals some worrying flaws in Google’s move.
This cartoon highlights what's wrong with just about every shopping cart and registration process on the web. Underneath the humour, and despite the scatological language, there are lessons for us all to learn here. This will help you reduce your shopping cart abandonment rates and increase your conversion rates. Study it hard.